MLA-Group

MLA-Gruppen in Denmark has for several years been leading in sales and servicing of cars in the luxury segment. It all began with the exclusive used car dealership Michael Lassen Automobiler in 1994, today called MLA, to which was added the import administration for Porsche in Denmark. Porsche Center Sjælland is situated in Copenhagen and is today one of Europe’s largest Porsche Centres, which together with Porche Center Jylland is owned by MLA-Gruppen. Porsche Service Center Fyn is run in collaboration with SMC-Biler A/S. In 2003 both Bentley Motors Ltd. and Automobili Lamborghini Spa chose to make MLA-Gruppen their sole dealership in Denmark and the two dealerships Bentley Copenhagen and Lamborghini Copenhagen became a reality.

When Lexus Denmark in 2006 had to point out a new dealer who would be able to seriously position their luxury models the choice fell on MLA-Gruppen, which received the exclusive rights for Lexus Copenhagen. The same year Lotus PLC also pointed at MLA-Gruppen as the most competent partner for sales and service of some of the world’s lightest sport cars which resulted in the creation of Lotus Copenhagen.

It’s not all without reason. MLA-Gruppen is based on insight and enthusiasm among the 66 employees matched with the magnificent luxury and sports car brands, which are represented in-house.

Besides the unique core competences within each separate brand the physical surrounds are simply unique as the large service and workshop stood complete in March 2007 in connection with the creation of the new Porsche Center Sjælland.

MLA became authorised BMW Servicepartner in 2008 in recognition of the wealth of in-house experience, the competent auto technicians and the capacity in the new service centre. And in March 2010 Audi and VW followed suit. The brands Audi and VW have a special significance to MLA, as several Audi and VW cars have been sold from the exclusive used car dealership. As authorised Audi and VW Servicepartner the customers with Audi and VW will benefit from MLA’s professional customer service and expertise in servicing and maintaining quality cars. Furthermore MLA has to its disposal a high-tech workshop, which carries out body work repairs on all the brands.

MLA-Gruppen has, apart from the above activities in Denmark, in a joint venture with Rental House GmbH in Germany, Hamburg created MLA AG, who’s finest task is to make sure that MLA always has the right cars for its customers. With MLA AG all cars from the big German market is thoroughly checked at the MLA service centre by MLA technicians thereby ensuring perfect quality.